Designing your website’s customer journey

Man writing on glass wall with whiteboard pen and using post-it notes to map out customer journey.

Everyone is on a journey these days. The use of the word “journey” has journeyed into the realm of overuse. You may be a reality tv contestant on a journey to your 15 minutes of fame or, like me, describe the fluctuations in your waist size as a “fitness journey”. The term “customer journey” may […]