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Case Study

Fresh Fish Daily

George Baxter has worked with fish for over 40 years – first on the boats, now with a series of shops and wholesale operations providing fish for some of Scotland’s finest restaurants. 

George, along with his son Gareth, wanted to provide the fresh, high quality experience his shop customers experience online.

Working with Contact on branding and e-commerce, Fresh Fish Daily was born. 

iPad with screenshot of the new Fresh Fish Daily home page

Fresh Fish Daily recieved the full startup brand suite from research and logos through to an e-commerce website.

iPhone screenshot of the Fresh Fish Daily process using friendly icons and small blocks of text

At its core, Fresh Fish Daily is built upon George's 40 years of experience and his incredible product.

Full Digital Branding Suite

It’s common for agencies to provide companies with a website and a new logo but to get Fresh Fish Daily off to a great start we needed to put in the research too.

By performing a comprehensive keyword analysis we began to understand the consumer demand for seafood in the UK. By performing a competitor price analysis we helped George inform his pricing and delivery strategy for the launch.

By researching the technology, branding and social media strategies of George’s competitors we bult a blueprint for him to succeed online in the way he thrived offline. 

Deliverables

We tried our hardest to deliver an attractive brand and website to complement George’s incredible product.

  • A Woocommerce e-commerce site that takes payments through Stripe, allows customers to choose delivery dates and sends orders to Shipstation.
  • A brand, with a series of logos, brand guidelines and a series of custom icons.
  • A series of social graphics, highlighting the phenomenal product, ideal for Instagram and Pinterest.
  • A competitor analysis, covering brand, social media, web presence, SEO and prices.
  • A customer insight report, documenting search demand for seafood products online.
  • A lead generating landing page to capture new email addresses while the website was in development.
Social media template created for Fresh Fish Daily. The product image is in the middle of the graphic with supporting text below and the FFD logo above.
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