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E-commerce

1 in every 5 retail sales is online. Can you go where your competitors don't?

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Built to Interest and Convert

Woocommerce is the most popular e-commerce platform in the world. By tightly integrating WordPress' ability to create stunning landing pages and complex content hierarchies Woocommerce allows e-commerce to sit at the heart of your brand - not just stapled on to the end.

Our knowledge of online legal regulations such as Distance Selling Regulations (DSR) and data protection are vital to ensure all legal requirements are met. Whatever company you select should be fully conversant with the most up to date DSR requirements. It is always worth asking the question.

We also have experience in stock management systems, shipping integrations, EPOS integrations and wholesaling rules and are able to build e-commerce systems to work alongside them.

Development Considerations

Selling a product online opens you up to legal recourse. While we are not lawyers, we are experienced at implementing compliant websites that drive sales.

Distance Selling Regulations (DSR)
General Data Protection Regulation (GDPR)
Advertising Standards (ASA)
Misrepresentation Act
Equality Act (2010)
Pattern Translation (UX/UI)
WCAG (WAI & ARIA) Standards Compliance
Schema Compliance
DDA Compliance (Disability Discrimination Act)
Mobile First Process with Progressive Enhancement for Tablets and Desktops
Enhanced Device Capabilities (GPS type functionality on Mobiles)
Asset Optimisation – HTML/CSS/JavaScript, SVG/Image Optimisation
Network Consideration Performance
Page Weight Performance
Cross Browser Testing
Cross Device Testing
Following Google Search Engine Standards for Maximising Site Ranking

Website Development Process

Our comprehensive web development process means that our clients end up with websites that look, feel, perform and convert exactly the way they want.

Discovery Session
Our Discovery Session(s) takes you through the full planning process to identify the overall business objectives, goals and calls to action in order for us to create a comprehensive web brief document. This document will form the basis of the site build and will help to achieve your online business goals.
1
Sitemaps
We create a sitemap, or flowchart, to illustrate the layout of the site and how the content is arranged and linked. At this stage, we may propose a new flow based on our extensive knowledge of Google and tested user behaviour. This can continue to change and develop as we progress through the session(s).
2
User Experience Analysis
This part of the discovery session(s) considers the required goals and outcomes of the website. We look at user behaviour patterns and best practice to ensure the user experience matches your expectations. If the aim is to have a visitor fill out a form, call a number or buy a product, we ensure that the site flow helps to accomplish this.
3
Wireframe Prototypes
When it comes to the user journey, the key is to keep things simple. We wireframe in HTML and CSS and build as much interactivity as possible into the wireframe so the client can get as accurate a vision of the user journey as possible.
4
Designs
Once we are able to match the user experience with the wireframes, the next step is to ensure that the website looks attractive to visitors. The most effective websites strike a careful balance between functionality and eye-catching design. Using responsive design practices we combine the best modern design frameworks with your brand values and brand identity and iterate from there until you’re completely happy.
5
Coding
The next step in the process is coding, This is when we break the visuals down into HTML/CSS code and individual graphic elements. Faster loading times benefit the User Journey/Experience as visitors don’t have to wait for pages to load content. This feature is ranked highly by Google and your site is therefore rewarded with a greater search engine status.
6
Staging
Once the coding is complete the site begins to take shape. A staging version allows you to interact with the website before it goes live, testing page loading speeds, the user journey, design, and layout. This is not the final version but will help to illustrate the importance of the previous steps. It also provides an opportunity to ensure that nothing has been left out of the planning stages and to highlight what still needs to be done.
7
Testing
We admittedly get rather excited by the testing phase. This is a stage that cannot be rushed. Testing the user journey/experience is vital to ensure that the website works well not only on modern browsers and devices but, if possible, on older devices too.
8
Going Live
Once everything is tested and approved, it’s time to launch your amazing new website!

Featured Case Study

How a fishmonger with 40 years experience went online

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