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Case Study

Catherines of Partick

Catherines of Partick, a Glasgow-based boutique, has a long and rich history providing exquisite Mother of the Bride Dresses, Evening Wear and Prom Dresses. It’s a family run business where attention to detail is crucial to a customer being happy – something they certainly excel at!

Catherines first approached Contact in 2013 to have their website rank higher on search engines. Over a multi-year, multi-prong approach which eventually resulted in a brand-new mobile optimised website, Catherines saw a 200% increase in website traffic and a 300% increase in enquiries!

iPhone with screenshot of a Catherine's of Partick product page

Of the 7,195 keywords Catherine’s rank for in Google 5,099 (70%) are on Page 1 of Google.

Tablet with a screenshot of the Catherines of Partick homepage

Website traffic doubled. Enquiries trebled since 2016, that’s brought in over £13.6 Million in leads in 3 years.

Analytics Reporting

Great SEO requires research and the first port-of-call for Catherines was a detailed historic analytics report. This report provided a deep-dive into historic visitor behaviour to the website and helped identify patterns of behaviour, trends, and demographics.

This also allowed Catherines to identify the sources of traffic to their website that offered the best return on investment. For example, by identifying the locations that customers were visiting from, Catherines gained an understanding of where best to spend on localised advertising.

Competitor Report

The next stage for Catherines was a Competitor Analysis Report. By gaining an understanding of the digital strategy of three primary competitors, Catherines could enhance their own online approach. By identifying which keywords competitors were targeting, what technologies they used, what their social media strategy was and which products or services they prioritised, Catherines gained a real understanding of their market.

Keyword Report

The final report we delivered for Catherines set the record for the biggest Epic Keyword Analysis Report we had done. By researching a whopping 925,000 keyword combinations we gained as close to a complete insight as possible into the search trends in Catherines’ industry. Don’t get us wrong – a lot of those combinations yielded no searches. By performing such a thorough review, we could action a new SEO strategy with complete confidence.

Mobile Optimised Website

A blazing fast and mobile responsive website optimised for clear and intuitive customer journeys is often excellent for both SEO and sales. When Catherines approached us to create just that we were thrilled to build them something that represented the excellence of their brand online.

Website & Results

A blazing fast and mobile responsive website optimised for clear and intuitive customer journeys is often excellent for both SEO and sales. When Catherines approached us to create just that we were thrilled to build them something that represented the excellence of their brand online.

  • Of the 7,195 keywords Catherine’s rank for in Google 5,099 (70%) are on Page 1 of Google.
  • Of those keywords 2,146 (42%) are in position 1 while 1,472 (29%) are in position 2-5 and 1,482 (29%) in position 6-10.
  • Website traffic doubled. Enquiries trebled since 2016, that’s brought in over £13.6 Million in leads in 3 years.
  • Demand has increased to the extent that Catherine's have extended their shop into the premises next door!
70% of the keywords (5,099/7,195) Catherines of Partick rank for are on page 1 of Google. Contact doubled the website traffic, tripled their enquiries since 2016, provided them with a PPC value of £193k per month, and gained £13.6m worth of leads in the last 3 years.
800 %
Keywords Crunched
100 %
Traffic Growth
200 %
Increase In Enquiries

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