Analytics Reporting
Great SEO requires research and the first port-of-call for Catherines was a detailed historic analytics report. This report provided a deep-dive into historic visitor behaviour to the website and helped identify patterns of behaviour, trends, and demographics.
This also allowed Catherines to identify the sources of traffic to their website that offered the best return on investment. For example, by identifying the locations that customers were visiting from, Catherines gained an understanding of where best to spend on localised advertising.
Competitor Report
The next stage for Catherines was a Competitor Analysis Report. By gaining an understanding of the digital strategy of three primary competitors, Catherines could enhance their own online approach. By identifying which keywords competitors were targeting, what technologies they used, what their social media strategy was and which products or services they prioritised, Catherines gained a real understanding of their market.
Keyword Report
The final report we delivered for Catherines set the record for the biggest Epic Keyword Analysis Report we had done. By researching a whopping 925,000 keyword combinations we gained as close to a complete insight as possible into the search trends in Catherines’ industry. Don’t get us wrong – a lot of those combinations yielded no searches. By performing such a thorough review, we could action a new SEO strategy with complete confidence.
Mobile Optimised Website
A blazing fast and mobile responsive website optimised for clear and intuitive customer journeys is often excellent for both SEO and sales. When Catherines approached us to create just that we were thrilled to build them something that represented the excellence of their brand online.
