Website Design & Launch

Is your website costing you customers? Is it attractive, speedy & campaign ready?

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Built to Impress & Convert

Your website is an essential sales tool for your business and should be treated with respect. A website should be built to convert visitors into leads or, with e-commerce, directly into paying customers.

As most companies don’t have an e-commerce facility in place, allowing us to build or improve your existing offering can provide you with an immediate advantage over your competitors.

In order to buy into your offering, visitors require confidence in your brand. We focus on the best aspects of your company and ensure they shine online.

Development Considerations

​We are extremely thorough throughout every step of the process as we want to make sure that when the website is launched every single aspect has been considered. That means ensuring Search Engines like Google and Bing can understand the content on your website, opening the door for visitors to access to your website as quickly and efficiently as possible.​

Information Architecture Planning
Pattern Translation (UX/UI)
WCAG (WAI & ARIA) Standards Compliance
Schema Compliance
DDA Compliance (Disability Discrimination Act)
Mobile First Process with Progressive Enhancement for Tablets and Desktops
Enhanced Device Capabilities (GPS type functionality on Mobiles)
Asset Optimisation – HTML/CSS/JavaScript, SVG/Image Optimisation
Network Consideration Performance
Page Weight Performance
Cross Browser Testing
Cross Device Testing
Following Google Search Engine Standards for Maximising Site Ranking

Website Development Process

Our comprehensive web development process means that our clients end up with websites that look, feel, perform and convert exactly the way they want.

Discovery Session
Our Discovery Session(s) takes you through the full planning process to identify the overall business objectives, goals and calls to action in order for us to create a web brief document. This document will form the basis of the site build and will help to achieve your online business goals.

A full spec doc can be done for a separate cost
We create a sitemap, or flowchart, to illustrate the layout of the site and how the content is arranged and linked. At this stage, we may propose a new flow based on our extensive knowledge of Google and tested user behaviour. This can continue to change and develop as we progress through the session(s).
User Experience Analysis
This part of the discovery session(s) considers the required goals and outcomes of the website. We look at user behaviour patterns and best practice to ensure the user experience matches your expectations. If the aim is to have a visitor fill out a form, call a number or buy a product, we ensure that the site flow helps to accomplish this.
Wireframe Prototypes
When it comes to the user journey, the key is to keep things simple. We wireframe in HTML and CSS and build as much interactivity as possible into the wireframe so the client can get as accurate a vision of the user journey as possible.
Once we are able to match the user experience with the wireframes, the next step is to ensure that the website looks attractive to visitors. The most effective websites strike a careful balance between functionality and eye-catching design. Using responsive design practices we combine the best modern design frameworks with your brand values and brand identity and iterate from there until you’re completely happy.
The next step in the process is coding, This is when we break the visuals down into HTML/CSS code and individual graphic elements. Faster loading times benefit the User Journey/Experience as visitors don’t have to wait for pages to load content. This feature is ranked highly by Google and your site is therefore rewarded with a greater search engine status.
Once the coding is complete the site begins to take shape. A staging version allows you to interact with the website before it goes live, testing page loading speeds, the user journey, design, and layout. This is not the final version but will help to illustrate the importance of the previous steps. It also provides an opportunity to ensure that nothing has been left out of the planning stages and to highlight what still needs to be done.
We admittedly get rather excited by the testing phase. This is a stage that cannot be rushed. Testing the user journey/experience is vital to ensure that the website works well not only on modern browsers and devices but, if possible, on older devices too.
Going Live
Once everything is tested and approved, it’s time to launch your amazing new website!

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