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George Baxter has worked with fish for over 40 years – first on the boats, now with a series of shops and wholesale operations providing fish for some of Scotland’s finest restaurants.
George, along with his son Gareth, wanted to provide the fresh, high quality experience his shop customers experience online.
Working with Contact on branding and e-commerce, Fresh Fish Daily was born.
Fresh Fish Daily recieved the full startup brand suite from research and logos through to an e-commerce website.
It’s common for agencies to provide companies with a website and a new logo but to get Fresh Fish Daily off to a great start we needed to put in the research too.
By performing a comprehensive keyword analysis we began to understand the consumer demand for seafood in the UK. By performing a competitor price analysis we helped George inform his pricing and delivery strategy for the launch.
By researching the technology, branding and social media strategies of George’s competitors we bult a blueprint for him to succeed online in the way he thrived offline.
We tried our hardest to deliver an attractive brand and website to complement George’s incredible product.
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